Brand and Logo
- Blue Lake – we’ve been inspired by Chan Kim and Renée Mauborgne’s “Blue Ocean Strategy” as we strive to create similar innovations for our clients . However, we chose the term blue lake because we focus on small and medium-sized businesses.
- Tec – Tec stands for the technology that we use and develop for our clients. It ranges from data collection and processing to quantitative management systems.
- Logo – Our four curved line logo is inspired by ripples in water. It represents progress towards something new after an impact on the blue lakes.
Our goal is to find the right place and create the right impact to reach new lake shores.